Nectar, the agentic growth OS, launched Creator Agent, powered by Ren, the agent at the core of Nectar platform. The Creator Agent lets brands put their creator programs on autopilot to find, vet, contact, engage, and report on creators.

Creators have quickly become one of the biggest growth and distribution channels for consumer brands. Meta partnership ads, any ad run through creator or partner profiles, grew 97%+ YoY and surpassed a $15 billion run-rate (Meta Q3’26 Earnings). U.S. advertisers are projected to spend $44 billion on creators in 2026, growing 4x faster than the media industry overall, and more than doubling in the last 3 years (IAB). With micro-influencers increasingly becoming an affordable and scalable way for brands to reach audiences, most brands now manage hundreds to thousands of creators, and the tools haven’t kept up.

“Creators are now one of the most important ways a brand grows, and most teams are still running them out of spreadsheets,” said Misbah Uraizee, co-founder and CEO of Nectar. “The brands that win the next decade are the ones who own distribution, especially those who will obsess over creator loyalty as a growth lever. Creator Agent gives every team the system to do that.”

Standalone creator tools start from a database of strangers, and are limited to the ones the brand has engaged. Teams typically manage them by hand, often adding profiles one at a time, pulling in stats campaign by campaign, and managing their creator roster in a Google Sheet. Sourcing runs on rigid filters, and if a creator posts on TikTok or Instagram without tagging the brand in the caption, most tools never catch those mentions.

Nectar’s Creator Agent is the infrastructure for brands to win the evolving creator market. By pulling all creator management work in one place, Creator Agent starts from the brand’s entire social footprint to run campaigns end to end. It monitors every reference and interaction, surfacing which creators already talk about their brand, which are the best fit, how their competitors are performing, and keeps the program running after the team logs off.

Nectar has built one of the fastest-growing creator indexes: 300M+ global profiles monitored, powered by Nectar’s same social intelligence platform.

Creator Agent covers the full creator management lifecycle:

  • Discovery: pulling from 300M+ profiles to auto-surface the best creators, including nano and micro-creators before they become famous, to return a ranked list that adds new matches daily.

  • Source and Vet: identifying the right creator for the right moment, replacing the shared spreadsheet with one list where the team leaves notes, approves or rejects each creator.

  • Activation: automated outreach and DMs, personalized in the brand’s voice, developing custom landing pages to capture creator contact info, including managing addresses, contracts, gifting, and more.

  • Surprise & Delight: spotting big moments in a creator’s life, like an engagement, a new baby, or a finished marathon, then drafting a note and suggesting a gift.

  • Report: measuring EMV of every campaign in one place, by creator and by post, tagged or not, so a team can see what drove results and do more of it.

Creator data comes from Nectar’s official partnerships with Instagram’s Creator Marketplace and TikTok One, plus its own intelligence layer: new creators enter the index as they start gaining traction, every video is transcribed and analyzed into 300+ attributes, and brand safety is judged post by post against the industry’s GARM framework, reading context rather than matching keywords. The Creator Agent will soon be available in Nectar’s MCP so teams can run the same work from Claude, ChatGPT, Gemini, Copilot or an agent they built themselves.

“Legacy tools give you walls of filters like followers engagement rate, and category,” said Farah Uraizee, co-founder and CTO of Nectar. “What they can’t tell you is whether someone is an authentic fit for your brand. That part takes teams weeks. Creator Agent is Ren applied to the creator economy. Because it shares the same data as the rest of Nectar, its picks come with context a standalone tool can’t see.”

What brands are saying

Leading consumer brands have already seen immediate results moving their creator campaigns to Nectar:

“Nectar’s new Creator tool has quickly become an invaluable part of my day-to-day workflow,” said Halle Gold, Community and Influencer Lead at Fishwife. “It has taken the guesswork out of discovering new creators to work with, and, just as importantly, has helped me ensure I’m consistently nurturing our existing creator relationships – something I care deeply about.”

“Creator Agent has quickly become a core part of how our team works,” said Matthew De Zilwa, Brand Marketing Manager at David Protein. “It’s the kind of tool I’d been wanting in influencer marketing for a long time. The depth of information on each creator is seriously impressive, and it’s laid out in a way our team can trust and act on. If you’re running influencer programs, I’d strongly recommend it.”

Availability

Nectar Creator Agent is available today to Nectar customers as an additional component of the Nectar platform, and covers Instagram and TikTok creators globally. To see Creator Agent run on your own brand, book a demo at nectarsocial.com/creators.

About Nectar

Nectar is the agentic growth operating system for brands. Its AI agents support customers, listen everywhere, discover and scale creator campaigns, sharing one intelligence that learns from every customer interaction. Founded in 2023 by former Meta leaders Misbah and Farah Uraizee, Nectar has raised $40.6 million to date. Menlo Ventures led its $30 million Series A, including through the Anthology Fund, Menlo’s partnership with Anthropic, with participation from True Ventures, GV and Kinship Ventures. Nectar works with hundreds of customers including Unilever, Wispr Flow, Caraway, OLIPOP, Nordstrom, e.l.f. Beauty, Liquid Death and sweetgreen. Learn more at nectarsocial.com.

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