MarTecha’s Whisper Trace Named a Fast Company Next Big Things in Tech 2026 Honoree

Whisper Trace captures sales conversations by text, wherever they happen, and turns them into CRM-ready contact records, so teams never lose another connection.

AUSTIN, TX, UNITED STATES, October 6, 2026 /EINPresswire.com/ — MarTecha, an Austin-based revenue operations and marketing technology company, has been named an honoree in Fast Company’s 2026 Next Big Things in Tech. The annual feature, revealed today on fastcompany.com, highlights new technology breakthroughs that promise to help define the future of the industries they serve. MarTecha was recognized for Whisper Trace, its patent-pending contact capture product.

Most CRMs are missing the full story. According to Validity’s State of CRM Data Management in 2025 report, 76% of CRM users say less than half of their organization’s CRM data is accurate and complete, and companies lose an average of 16 sales deals per quarter because of poor-quality data. Companies spend heavily to put their teams in front of buyers at conferences, trade shows, and sponsored events. Then salespeople come home with a stack of business cards and incomplete notes that never make it into the CRM. In fact, 80% of trade show leads never receive any follow-up, according to momencio’s 2026 State of U.S. B2B Events Report.

Whisper Trace fixes that. It runs entirely over SMS, so there is nothing to download, no login, and no fighting the venue Wi-Fi. Capturing a new contact is as easy as texting a friend. Users send a text, voice memo, or photo of a business card, event badge or LinkedIn message, and Whisper Trace captures the whole conversation: who they met, their role and company, what they discussed, and what comes next. Everything is organized into structured, CRM-ready files and delivered in a morning-after recap email, so marketing and sales leaders can see which investments turned into opportunities.

Whisper Trace grew directly out of MarTecha’s work helping clients streamline their CRM systems so qualified leads convert faster. As a Salesforce and HubSpot certified partner, MarTecha is devoted to connecting marketing, sales and revenue systems. “We built Whisper Trace to solve a problem our clients face every week,” said Ali Wittich, founder of MarTecha. “Our clients are some of the brightest people in their industries. They are building relationships and closing deals, not thinking about keeping a CRM updated. And some of the best deals start in the least likely places: an elevator, a hotel lobby, the airport gate. Whisper Trace captures the conversation in the moment, so the follow-up actually happens and the conversation finally gets credit in the pipeline.”

MarTecha will continue to expand Whisper Trace, which is available now with a free 30-day trial at whisper.martecha.com.

About Whisper Trace
Whisper Trace turns the conversations that happen everywhere sales happens, from the trade show floor to the hotel lobby, into CRM-ready records with a single text. No app, no login, no lost leads. Patent-pending and built for sales teams who’d rather be selling, it feeds any CRM or stands on its own for teams without one. Learn more at whisper.martecha.com.

About MarTecha
MarTecha is a woman-owned revenue operations company and certified Salesforce and HubSpot partner based in Austin, Texas. Since 2020, MarTecha has been the team B2B companies call when their CRM is full but their pipeline still doesn’t add up. MarTecha connects the systems, cleans the data and automates the busywork, giving teams the AI-ready foundation they need to see exactly which marketing dollars turn into revenue. Learn more at www.martecha.com.

Caroline Reed
Coterie Media
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